Google Ads Agency Mastery: Build, Scale & Thrive

Learn how to build and scale a profitable Google Ads agency from the ground up. This course guides you through each step, from setting up your agency to attracting inbound leads, closing sales, and delivering effective results for clients. With a focus on both foundational skills and advanced strategies, including inbound lead generation using YouTube and Reddit, you'll gain the confidence to run a successful agency. Perfect for aspiring agency owners, freelancers, or marketers looking to boost client acquisition and retention.

• What You’ll Learn:
  • Build and position your Google Ads agency.
  • Attract inbound leads through content strategies.
  • Manage client expectations, onboarding, and reporting.
  • Scale your agency with efficient systems and outsourcing.
• Who It’s For: Entrepreneurs, freelancers, digital marketers, and agency owners looking to scale their Google Ads services

Google Ads Agency Mastery Course: Build & Scale Your Agency

Unlock the full potential of your Google Ads agency with this comprehensive course designed to help you grow and scale from scratch. Whether you're starting out or looking to refine your skills, this course covers every aspect of running a successful agency. With 8 Hours Of Content.

Course Overview

1 - Foundations of a Google Ads Agency

• 1.1 Welcome & Course Overview
• 1.2 Google Ads Agency Models Explained
• 1.3 Industry Landscape & Opportunities
• 1.4 Starting Your Journey: First Steps
• 1.5 What Success Takes & Timeline Expectations

2 - Setting Up Your Agency for Success

• 2.1 Identifying Your Ideal Target Audience
• 2.2 Selecting the Perfect Niche & Ideal Clients
• 2.3 Niche Opportunities and Real Agency Ideas
• 2.4 Establishing a Professional Online Presence
• 2.5 Essential Tools for Managing Google Ads
• 2.6 How Long Does It Take to Have a Successful Agency?
• 2.7 Crafting Your Agency’s Name & Logo
• 2.8 Setting Up Your Business Step-by-Step
• 2.9 People Who Think They're Not Good at Content
• 2.10 Overview of Multiple Streams of Income

3 - Crafting a Strong Value Proposition

• 3.1 Why Agencies Outperform Freelancers
• 3.2 Effective Niche Selection
• 3.3 Consistency in Branding & Marketing
• 3.4 Pricing Strategies for Agencies
• 3.5 Why High Prices Work Best
• 3.6 How Much to Increase Your Prices
• 3.7 Why You Shouldn’t Offer Discounts (Part 1)
• 3.8 Why You Shouldn’t Offer Discounts (Part 2)
• 3.9 Doubling Down on Strengths
• 3.10 Keep Messaging Simple
• 3.11 Pricing Models & Frameworks
• 3.12 Pricing Upfront

4 - Delivering Outstanding Client Experiences

• 4.1 Establishing Boundaries with Clients
• 4.2 Setting Clear Expectations
• 4.3 Client Communication and How Often to Talk to Them
• 4.4 Handling Negative Feedback
• 4.5 Having a Single Point of Contact
• 4.6 How to Say No to Clients
• 4.7 How to Setup an MCC Account
• 4.8 How to Deal with Client Emergencies
• 4.9 Reporting Essentials
• 4.10 Professional Communication Best Practices
• 4.11 Setting Clear Expectations

5 - Inbound Lead Generation Mastery

• 5.1 The Power of Content
• 5.2 Choosing the Best Platform for Lead Generation
• 5.3 Creating Effective Lead Magnets
• 5.4 Creating High-Quality Content
• 5.5 Getting Clients from YouTube
• 5.6 Inbound vs. Outbound Marketing
• 5.7 Lead Magnet Best Practices
• 5.8 Simple Website I Built
• 5.9 Types of Videos That Work Best
• 5.10 Using Filters to Get Good Clients
• 5.11 Using Reddit for Lead Generation
• 5.12 Reddit Comments Making
• 5.13 The Power of Entertaining Content
• 5.14 Start Making Content Now
• 5.15 How Long Does It Take to Grow a YouTube Channel?
• 5.16 Generating YouTube Video Ideas
• 5.17 Refining Video Scripts for Better Engagement
• 5.18 Basic Video Editing Tips

6 - Sales Call Success

• 6.1 Optimizing Google Ads for Conversions
• 6.2 Overview of a Successful Sales Call
• 6.3 Sales Script and Techniques
• 6.4 How to Say No to Clients

7 - Scaling Your Agency

• 7.1 Advanced Agency Systems
• 7.2 Building Agency Systems
• 7.3 Diversifying Streams of Income
• 7.4 How to Track Sales Effectively
• 7.5 Knowing When to Take on More Work
• 7.6 When and How to Outsource

8 - Real-World Applications and Case Studies

• 8.1 Aaron Young Case Study
• 8.2 Click Geeks Case Study
• 8.3 Discosloth Case Study
• 8.4 TDM Case Study

9 - Business Lessons from the Field

• 9.1 Becoming an Industry Authority
• 9.2 Being Confident in Your Value
• 9.3 Dealing with Difficult Clients
• 9.4 Learning from Failure
• 9.5 Observing Successful People
• 9.6 The Importance of Trying New Things
• 9.7 Why Perfection Isn’t Necessary
• 9.8 Why You Don’t Have to Do Everything
• 9.9 Time and Managing Oneself
• 9.10 Yes or No Decision-Making

10 - Bonus Content for Advanced Learning

• 10.1 Tracking Campaign Performance with GCLID
• 10.2 Optimizing Google Ads for Conversions

Why Take This Course?

This course is designed to guide you through every step of building and scaling a successful Google Ads agency. From understanding the basics of Google Ads and finding your ideal niche, to mastering inbound lead generation and handling clients with ease, we cover it all. Whether you're a beginner or looking to optimize your existing agency, this course has the strategies and insights you need to thrive in the competitive digital marketing world.

You'll also get practical, real-world examples, case studies, and access to expert tips from industry professionals, so you can immediately apply what you've learned to your business.

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